2022 PAM and Pharmacist of the Year Campaign

March is Pharmacy Appreciation Month

Pharmacy professionals have taken on a lot to help us through the pandemic over the past two years and have been a key part of nationwide public health efforts to screen, test and vaccinate Canadians.

Pharmacies have remained open and accessible to their patients, and pharmacy teams have showed up each day ready to care for, support, educate and guide their communities through the many challenges we’ve faced.

This March, join us in celebrating Pharmacy Appreciation Month and all the reasons pharmacy professionals are so amazing.

In-store posters
Print and display a PAM poster in your pharmacy. 
Social media
Promote PAM via your social media channels. 
PAM placard
Tell us why you’re proud to be a pharmacy professional, share a message to the pharmacy community, or share a patient tip using our PAM placard. It's simple: write your customized message and post a picture of yourself holding the placard on social media. Don't forget to include the hashtag #PAM2022!
CPhA’s Pharmacy Appreciation Month website contains a number of PAM other resources, including a communications toolkit with a range of messages and materials that you can utilize.

2022 PANL Awards

PAM also marks the launch of PANL’s Awards Program, including 2022 Pharmacist/Team of the Year Award!

The deadline for nominations is Friday, August 5, 2022.

Advertising and Promotion:

Social Media:

PANL will be promoting Pharmacist/Team of the Year Award via our social media channels and encourage our members to do so as well.
View social media graphics.
Radio and Steele Communications:
Thanks to the generosity of our sponsors, we will also be promoting PAM and the Pharmacist of the Year Award as follows via Steele Communications:

2022 Province-Wide Radio, online and digital billboard campaign

Radio (2 weeks)

Listen to the ad

VOCM Network including Labrador

  • 25x30 second commercials per week, Broad Rotator 6a-12a
  • Running two flights, one week each … March 1st - 6th and March 21st – 27th    
  • 50 x 30 second commercials in total per station (25x30s pd & 25x30s n/c)

Web (4 weeks)

Steele Communications Digital Billboard (4 weeks)

  • Eastbound Billboard on Kenmount Road
  • Scheduled Mon-Sun (buy one week, get one week)
  • Running for 4 weeks, March 1st – 27th

2022 New EC Boone Billboard: Month of March 

This year PANL will also be expanding our PAM/Pharmacist  of the Year Award campaign using digital billboards in the following locations:

  • Topsail Road East, St. John’s
  • Cooper Boulevard, Gander, Facing North
  • 9 Cromer Avenue, Grand Falls, Facing South
  • 60 Elizabeth Avenue, St. John’s
  • 70 West Street, Corner Brook
  • Ruth Avenue, Mount Pearl 

Prescription Bag Notes:

A variety of prescription bag notes promoting PAM/Pharmacist of the Year Award are available. There are four per page, black and white.  

Interior Posters
PAM/Pharmacist of the Year Promotional Posters are also available for you to download, print and display in your pharmacy.

PANL extends sincere thanks to our 2022 PAM Sponsors:

  • CPhA
  • Lifescan
  • Medicine Shoppe Canada
  • Pharmasave Atlantic
  • Shoppers Drug Mart/Loblaws Group of Companies
  • Sobeys/Lawtons Drugs 

Nomination Forms