2021 PAM and Pharmacist of the Year Campaign


Pharmacy Appreciation Month (PAM)


Join us this March in celebrating Pharmacy Appreciation Month

During unprecedented challenges over the past year, the pharmacy community stepped up like never before to answer questions, allay concerns and give a record number of flu shots, all the while keeping patients and staff safe. Your patients and all of Newfoundland and Labrador and Canada have seen you go to extraordinary lengths to continue to serve them and your community.

It’s time to celebrate the pharmacy community and the role you play, day in and day out! That’s why this March we are moving from ‘awareness’ to ‘appreciation.’ We want to reflect and celebrate the extraordinary role our pharmacy professionals play in health care, especially during the COVID-19 pandemic.

We want to hear and share your stories!

PANL is asking members to send us videos/photos/descriptions of your pharmacy team at work that we can share on our social media channels during March. Please be aware that some organizations may require prior approval of such materials from their Communications Department.

We hope to offer members complimentary Continuing Education sessions and we will also be launching the 2021 PANL Pharmacists of the Year campaign with instore posters, prescription bag notes, a province-wide radio campaign and a new award category to celebrate the work of pharmacy teams.

2021 PAM Key Messages

  • Pharmacy Awareness Month is moving from ‘awareness’ to ‘appreciation’ in 2021 to reflect and celebrate the extraordinary role pharmacists play in health care, especially during the COVID-19 pandemic.
  • Staying open and accessible throughout the pandemic, the pharmacy community stepped up like never before to answer questions, allay concerns, provide additional health care services and give a record number of flu shots, all the while putting in the necessary procedures to protect their staff and patients.
  • As key members of health care teams slated to administer the COVID-19 vaccine, in what has been described as the largest public health mobilization of its type in Canadian history, it’s time to celebrate pharmacy professionals for the role they play, day in, day out.
  • From renewing prescriptions, delivering vaccinations, providing medication management services, and assessing and prescribing for minor ailments and conditions, there are more reasons than ever to celebrate the pharmacy profession, highlight the health care services now offered at the pharmacy and encourage Canadians to thank their pharmacy professional.
  • This March 2021 let’s celebrate and appreciate the pharmacy professionals who have been there for Canadians throughout the pandemic.

PAM Social Media Graphics

PANL sincerely thanks this year’s PAM sponsors: Shoppers Drug Mart/Loblaws, Pharmasave, Sobeys/Lawtons and CPhA.

Thank you to our sponsors poster

Sponsor logos will appear on Pharmacist of the Year posters for display in pharmacies, as noted below.

2021 Pharmacists of the Year Awards

Pharmacy Appreciation Month is also the launch of the 2021 Pharmacist of the Year award.

This year, we are pleased to open the nominations to hospital and/or community pharmacy teams in addition to individuals.

The deadline for nominations is Tuesday, August 31.

Advertising and Promotion:

Social Media: PANL will be promoting the award via our social media channels and encourage our members to do so as well.

Pharmacist of the Year

Pharmacist of the Year with Sponsor Logos 

Radio and Steele Communications:

Thanks to the generosity of our sponsors, we will also be promoting PAM and Pharmacist of the Year as follows via Steele Communications:

Radio

  • 5 x 30 second commercials per day, Monday to Friday: Week of March 1st and week of March 22nd
  • 50 x 30 second commercials weekly per station
  • Listen to the ad

Web

  • Leaderboard on VOCM.com
  • Scheduled Mon-Sun
  • Running for month of March (1st to 28th )

Digital Billboard

  • Eastbound Billboard on Kenmount Road
  • Scheduled Mon-Sun
  • Running for month of March (1st to 28th )
  • Image

Prescription Bag Notes:

A variety of prescription bag notes are available. There are four per page, black and white.

Interior Posters

Promotional Posters are also available:

No logo version

Shoppers Drug Mart/Loblaws version

Pharmasave version

Sobeys/Lawtons version